Video Producer, Creative Marketer, Wedding Videographer
Video Producer, Creative Marketer, Wedding Videographer
As Director of Video Production for Subsplash, I led the team that produced Subsplas’ “These Tools” campaign. This campaign was designed to link specific features and tools of the Subsplash Platform to the overall mission of churches making disciples.
During this six-month period, I led a team of creatives creating content that drove engagement and helped us to reach our target audience. We developed a series of videos, webinars, and infographics that highlighted the key features of the platform and how it could assist churches in their mission work. Through this campaign, we were able to generate 3190 MQLs (Marketing Qualified Leads), far surpassing our goal by 150%. As a result, we saw an 8-10% increase in web traffic over a 4-month period following the launch. I am proud to have been part of such a successful venture, and to watch our team come together to achieve amazing results.